AGU has unveiled its new Undyed SIX6 collection of spring and summer clothing which is designed with sustainability in mind.

The Dutch company has used undyed materials for the first time to create the new line of clothing, which includes the Undyed Merino Jersey, Undyed Bibshorts and Undyed Wind Body. Meanwhile, the SIX6 Jersey, which completes the new range, is coloured using Nano Earth Dye technology.

As the name suggests, undyed materials haven’t been dyed. This saves a significant amount of energy and water, both of which are heavily consumed in the dying process. Each of the new items is also created from either recycled or recyclable materials, with the collection inspired by AGU’s belief in the power of cycling for “​​reducing ecological impact”.

In close collaboration with AGU, I've created the graphic language for this collection. It was a challenge with a clear goal – to create a distinctive visual language while using as little paint as possible. Our approach was simple and effective. We found solutions that minimize the use of paint without compromising on impact and storytelling.

The result? A collection that resonates with simplicity and sophistication, inviting cyclists into a world where less is truly more.