Haarlem’s most exciting cycling festival just got even more fun with this new brand identity. A visual language that is dominated by bright colors, outspoken type, and clear illustrations.

Rondom Figee is Haarlem's annual cycling festival. A one-day event that takes place around the old Figee Factory. A true celebration of the bicycle and everything that surrounds it. From road racing to bike couriers and kids racing balance bikes.

The identity is built around the idea of bringing people together. An idea in which cycling plays a central role and connects people from all walks of life. Uniting young and old, friends, and families.

To bring the brand to life, we created a set of clear illustrations that symbolize cycling, Figee Terrein, and the spectators. All three playing a central role within this festival.